Brands are brought to life through an evolved set of visual and verbal elements. Brand elements that are meaningful and easy to use across multiple channels. We ensure solutions reflect the ambition, vision and values of an organisation to foster an inclusive culture, and stand out from the competition.

Anglo is now Ecora

Ecora positioning, naming and rebrand

Ecora Resources is a leading royalty and streaming company listed on the LSE. Over several years, the company changed its investment strategy to focus on commodities integral to a sustainable future. We have been working with Ecora since 2013, formally known as Anglo Pacific Group, delivering their annual reports, website and comms. This led to us researching and developing a revised positioning to capture the evolved investment strategy, and ultimately the creation of the new company name and rebrand. Ecora’s considered rebranding process took place over a 12-month period. Boone supported the gradual transition across multiple investor communication channels.

Boone have been our trusted partner in delivering our annual report, website and comms since 2013. During this time, they consistently developed concepts that clearly articulated our journey to become a leading royalty company focused on supporting the supply of commodities essential to creating a sustainable future, culminating in the development of our new corporate identity as Ecora Resources PLC.

Jason Gray, Company Secretary / Ecora Resources

A different perspective

Anglo Pacific Group brand application and corporate website

Now renamed Ecora Resources, from December 2022, they are the only company listed on the LSE focused on royalties connected with the mining of natural resources. Our aim was to build on the quality of the existing APG brand to create a new modernised and refreshed website, with a set of brand components that reflect who APG are and strengthen their on- and off-line communications. The primary goal was to demonstrate their investment in 21st century commodities, and the diversity of their royalty portfolio, which encompasses environmental benefits for a more sustainable future.

From 0 to 60

LeasePlan 60th anniversary book

In February 2023, LeasePlan celebrated its 60th anniversary. This was a perfect opportunity to celebrate this major landmark and their proud heritage by producing a special book exploring the history of the business, and acknowledge the remarkable talent, entrepreneurship and commitment of generations of LeasePlanners and their vital contributions in bringing the company to where it is today. Splitting the book into sections by decade, we pulled together key stories, which included current developments of the automotive industry and insights from the people who worked within the business at the time. A timeline at the beginning of each section maps out the global growth of the business and demonstrates key stats. It was important to show all the challenges throughout the last 60 years, whether big or small, met by the dedication of LeasePlanners through the ages.

The art of living (and working) well

The Connaught employee brand campaign

A new brand strategy and visual identity was developed for The Connaught hotel, a five-star luxury hotel located in Mayfair, London. The main focus was on realigning the brand with the reality of the hotel experience. Our objectives were to intrigue and educate the staff around key messages for the new brand. We produced pre-launch teasers and a launch campaign, including posters, booklets, multiple screen messaging, menus and invitations to help employees get to grips with the new brand and to reinforce their career journey.

Engaging heads and hearts

IHG Hotels & Resorts global brand standards

As one of the world’s leading hotel companies with over 6,000 hotels and 350,000 employees in more than 100 countries, IHG wanted to be a ‘BrandHearted’ organisation – to put their global brands at the very heart of what they do. To help them achieve this and instil brand thinking and feeling into the heads and hearts of their hotel Owners, Franchisees and General Managers worldwide, we developed a prototype set of brand standards and guidelines for Holiday Inn Express that could best bring the promises of this and each subsequent hotel brand to life.

Stepping into a new era

Louis Dreyfus Company brand identity

A leading global merchant and processor of agricultural goods, Louis Dreyfus Commodities rebranded as Louis Dreyfus Company. Their long, rich heritage and brand values are at the heart of everything they do. We created a new marque and developed a strong visual identity, a set of brand guidelines and communication materials, across all the company divisions, that best reflect their heritage as well as their ongoing commitment to working towards a safe and sustainable future.

Dining out in the world of F1

Concierge Monaco luxury guidebook

The inside track to Formula One destinations, Concierge is a luxury guide aimed at the F1 Monaco Grand Prix. Going beyond traditional guides, it offers an inside track on how VIPs spend their race weekend, combined with exclusive interviews, and details the very best hotels, spas, restaurants and bars, as well as art and culture. We worked closely with selected brand partners to create content that engages with a world-class audience.

Realising the potential

FPE Capital brand identity

FPE Capital is a leading software and services focused lower mid-market growth equity investor. The Private Equity division has a well-established investment team and a long-standing association with Stonehage Fleming. Our task was to create a progressive and dynamic identity, a set of brand guidelines and interactive communication materials that could best communicate FPE Capital’s heritage, while also looking relevant to their focused investments, notably software and services.

A fresh exploration

Range Resources brand identity

With new management in place, Range Resources, a natural gas exploration and production company headquartered in Texas, required a new brand identity to consolidate their market position. Our task was to create a clean and confident marque that redefined their next phase, including ‘teaser’ reveal digital presentation materials.