The Connaught Brand Campaign
Brands, websites, reports, campaigns, internal audiences, external ones, niche crowds and mass populations… there’s barely a channel or audience we haven’t touched. On every project we have bags of enthusiasm and offer it wholeheartedly to our clients.
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In 2014, a new brand strategy and visual identity was developed for The Connaught hotel with a focus on realigning the brand with the reality of the hotel experience.
Our objectives were to intrigue and educate the staff around key messages for the new brand. We produced pre-launch teasers and a launch campaign, including posters, booklets, multiple screen messaging, menus and invitations to help employees get to grips with the new brand and reinforce their career journey.