The Connaught Brand Campaign

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The Connaught

In 2014, a new brand strategy and visual identity was developed for The Connaught hotel with a focus on realigning the brand with the reality of the hotel experience.
Our objectives were to intrigue and educate the staff around key messages for the new brand. We produced pre-launch teasers and a launch campaign, including posters, booklets, multiple screen messaging, menus and invitations to help employees get to grips with the new brand and reinforce their career journey.