IHG Global Brand Standards
Brands, websites, reports, campaigns, internal audiences, external ones, niche crowds and mass populations… there’s barely a channel or audience we haven’t touched. On every project we have bags of enthusiasm and offer it wholeheartedly to our clients.
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Becoming a ‘BrandHearted’ organisation
InterContinental Hotels Group
IHG wants to be a ‘BrandHearted’ organisation – to put their global brands at the very heart of what they do. To help do this, they are putting brand thinking and feeling into the heads and hearts of their hotel Owners, Franchisees and General Managers worldwide, with a set of Brand Standards that bring the promises of each hotel brand to life.